Industry Overview
Franchise North America offers Home Furnishing and Decor franchises in all regions of the United States. We only offer those franchises for sale that meet our high internal standards of excellence, integrity, and quality.
Home furnishings and decor concepts cover both retail and in-home selling and service concepts. Products and services include furniture, window and floor coverings, interior design and closet and pantry organization systems. Demand is driven by Americans staying and entertaining more at home. More are investing in home renovations and furnishings. Floor coverings include carpets and rugs, hardwood flooring, resilient plastic sheeting, and ceramic tiles. The majority (65 percent) of sales consists of carpeting and rugs.
Many concepts are basing their point of difference on in-home design consultation to compete with their retail competitors. The go to market process is a franchise designing and selling the consumer, then coordinating installation with independent contractors. Some franchises reach a critical mass and integrate installation into their services to control quality and costs.
Facts about Home Furnishings & Decor franchises
- Window coverings is a $5.3 billion industry while home furnishings is a $200 billion industry
- The industry is highly fragmented; the largest player's market share is 0.5% nationwide
Lifestyle Considerations
- No industry experience or interior design abilities are necessary
- Some concepts will be looking for management skills and the ability to recruit and motivate employees
- Owners with sales ability and people oriented are typically more successful
- Many concepts are home-based with no inventory and little overhead costs
- Owners should be comfortable with networking with strategic partners like realtors, restoration contractors, homebuilders, real estate agents, general contractors, insurance companies, interior designers and property managers