Franchise North America
 
Business Type: Retail Dry Cleaning
Industry: Dry Cleaning
Minimum Cash Requirement: $25k
Total Start-up Investment (cash plus financing): $500k
Minimum Net Worth: $150k
Business Location: Store Front
Market Class: Business to Consumer/Business to Business
Business Model: Owner-Operator/Multi-Owner

This concept is bringing a modern and fresh approach to the old fashioned and outdated dry cleaning and laundry industry.  The concepts been around since 1987 and has been franchising since 1993.  Theyve got 79 facilities open nationally as of February 2006, with an additional 553 sites sold for future development.  The goal of the company is to find the absolute right franchisees to build their future on; its not about finding anybody with enough money

The dry cleaning and laundry industry is really the last remaining major service industry in the United States that has yet to go through a national branded franchise transformation. The typical dry cleaner is a mom and pop owner/operator. Since the market is so highly fragmented, most consumers are dissatisfied with their current cleaner.

What this franchise does is provide a sadly under serviced customer a modern option for a cleaner.  This franchise is known for their Five Points of Distinction. These five points are what makes them different from the mom & pops and gains them market share. The five points are:

  1. Everyday Low Prices
  2. Highest Quality Cleaning
  3. Outrageous Customer Service
  4. Comfortable Atmosphere
  5. Environmentally Friendly

As a franchisee, you have different ownership options. You can have a plant facility, a retail drop store, or multiple units.

This franchise has developed a solid training and support system.  Youll receive training at a local plant or at the corporate facility. They have a great project plan taking you up to your grand opening and through the first six months of operations.  They are very focused on supporting your success.

The company helps with site selection, inventory purchase, and training for you and your staff.    They have worked with a national advertising and marketing agency to build the brand name and all marketing and advertising tools are made available to franchisees. Their support is very good.

The total investment is between $62,000 and $112,000 for a retail drop store, and $275,000 to $500,000 for a plant. You need at least 30% liquid funds in order to get into the business.

If this business looks to be a fit for you, there might be other business models in other industry verticals that might also be a fit for you.  If you are serious about self-employment and finding a company that matches your "ideal model," please click below and fill out the contact form to have one of our industry experts to help you identify "pre-screened" companies that are within your strike zone.

Point of Difference / Competitive Advantages

  • What makes the concept successful vs. competitors: This franchise ooperates with a hub and spoke business format.  A centralized plant is established in each market with a number of drop stores (5-40) being serviced by each plant.  This makes the economics work very well for both plant and drop store owners.  In addition, our Five Points of Distinction place us at a strong advantage over any other competitor and allows us rapid expansion into any market.
     
  • Current or future market trends to support continued success:  Our Master Development Agents act as the Companys advisory board and meet at least twice per year to review the past developments of the Company and request future projects to be completed by the Company.  The Master Development Agents act as committee members for each project and assist with the completion of that project.  This keeps the entire system ahead of the competitors and gives us the legs, eyes and ears to each local regional and the national market. 

Owner Profile - There is absolutely no need for dry cleaning experience.  Successful owners come from backgrounds in:

  • Plant owner needs to have a strong operational background.
  • Drop store ownership needs to have strong sales ability and must be an owner operator.
  • Plant and Drop Store need strong managers as owners.

If this business looks to be a fit for you, there might be other business models in other industry verticals that might also be a fit for you.  If you are serious about self-employment and finding a company that matches your "ideal model," please click below and fill out the contact form to have one of our industry experts to help you identify "pre-screened" companies that are within your strike zone.

Copyright © 2006 Franchise North America, LLC.